The career changer
you've always wanted your own place.
You don't want a $700K loan and a ten-year lease to find out if you're good at it. A pod lets you start at a tenth of the risk.
Own a Fresh Wraps pod
own the window. $99K, all in.
A whole restaurant you own outright, delivered on a flatbed and open in 48 hours. 18 of 50 founding pods are left for Phase 1.
$99K
all-in · you own it
48 hrs
flatbed to open
1
operator · two at peak
~$1K
a month for the site
Who this is for
three kinds of founders. one pod.
The multi-unit operator
you already run locations.
A pod is a low-capex way into a new market or daypart, and adds a plant-based brand to your portfolio without a build-out.
The site owner
you control the dirt.
A plaza, a brewery lot, a campus edge, an office park that lost its café. A pod turns dead space into the reason people show up.
The investment
one number. no surprises.
The pod
160 sq ft, pre-built, pre-wired, pre-plumbed. Toast POS and KDS, cold rail, solar, patio package.
Franchise fee
Locked for the first 50 founders. $25K after pod #50.
Launch package
Opening inventory, your training, HQ on site for the soft launch.
Total
Pod vs. build-out
the cava franchise alternative.
Cava doesn't franchise. The mediterranean brands that do want a storefront, a long lease, and most of a year before you serve anyone.
Fresh Wraps pod
Typical mediterranean build-out
To open
$99K
$350K – $1.5M
Monthly rent
~$1,000
$7,500 – $11,000
Time to open
48 hours
9 – 18 months
Who owns it
You do
Your landlord
Type 1 hood
Not needed
Required
Wrong corner?
Move it for ~$500
Ride out the lease
Build-out ranges from published investment figures for Hummus Republic, Taziki's and Naf Naf Grill at time of writing. Brands named for comparison only.
Unit economics · projected
where every dollar goes.
A mature pod, year two onward: 100 orders a day at a $12.50 average ticket. One month, start to finish.
Revenue$37,500
Food cost−$9,750
Labor−$6,725
Delivery platform fees−$3,375
Occupancy−$1,750
Packaging + supplies−$1,125
R&M, marketing, POS−$1,050
Royalty to HQ · 6%−$2,250
Brand marketing fund · 2%−$750
Net to you$10,725
9 mo
projected payback at maturity
16 mo
including the ramp-up year
28.6%
projected net margin
From hello to first wrap
how it actually works.
No pressure, no surprises, and a legally required pause to read everything before you sign.
RenderDay 0
apply
Three quick steps below. It takes two minutes and commits you to nothing.
Within 2 days
intro call
A founder call about your city, your timeline and your questions.
Day 3
you receive the FDD
Our Franchise Disclosure Document, including the full investment table and every fee.
14+ days later
sign and reserve
Federal rules require at least 14 days between receiving the FDD and signing. Your deposit holds your city and your build slot.
While it's built
pick the corner
HQ helps you find and secure a site with power, water and lunch traffic.
Hour 0 → 48
install and open
Flatbed drop, connect, stock, train. HQ is on site for your first service.
How HQ makes money
we win when your window is busy.
HQ takes zero margin on building the first 50 pods. Our income is the royalty, so the only way we grow is if you sell a lot of wraps.
$0
Build margin on the first 50 pods, by design.
6%
Royalty on sales, included in the P&L above.
2%
Brand fund that pays for marketing your pod.
$0
Tech fee. POS, KDS and telemetry come with the pod.
Questions
what founders ask first.
The money
What does $99K actually include?
The pod ($80K, built to our Essentials spec), the franchise fee ($15K, locked for the first 50 founders) and the launch package ($4K: opening inventory, training and your soft launch). You own the pod outright. Working capital, your site agreement, insurance and local permits sit outside the $99K.
What are the ongoing fees?
A 6% royalty on sales and a 2% brand marketing fund. Both are already in the P&L on this page. There's no technology fee: POS, KDS and telemetry come with the pod.
What happens after pod #50?
The franchise fee rises to $25K and the pod to $130K. Founders keep their pricing.
How much can a pod make?
Our pre-launch benchmark for a mature pod is 100 orders a day at a $12.50 average ticket, about $37,500 a month in revenue and $10,725 in projected net after the royalty and brand fund. That is a projection, not a promise. Financial performance representations are made only in Item 19 of our Franchise Disclosure Document.
The pod
Where can it go?
Anywhere a flatbed can park it with power and water nearby: plazas, waterfronts, campus edges, brewery lots, office parks. Ventless UL 710B cooking means no Type 1 hood or grease duct.
What about winter?
R-20 walls, a heated floor and backup propane keep the line at temperature. Solar carries the daytime load in summer heat. It serves 365 days a year.
What if the site doesn't work?
You move. The pod sits on a trailer chassis with ISO corners, and any flatbed relocates it for about $500.
How long from signing to opening?
Pods are built in sequence. Denver, Los Angeles and Miami open first in Q2 2027, then 15 more cities through Q4 2027. Install takes 48 hours from flatbed to first wrap.
The work
Do I need restaurant experience?
No. One operator runs it with 30 minutes of morning prep and a 45-second assembly. Training is in the launch package, and HQ ships the sauce formulas and spice kits.
Is the menu really 100% plant-based?
Yes. Falafel, tandoori cauliflower, jackfruit shawarma and spiced lentil, seven free toppings, six housemade sauces and a new country every month. No animal products, no exceptions.
How do I reserve a pod?
Fill in the three steps on this page. We send the Franchise Disclosure Document, book a call, and after the required 14-day review period a signed agreement and deposit hold your city and build slot.
Reserve
claim your city.
32 of 50 founding pods are spoken for. Two minutes, no commitment. We send the FDD before anything else.
● 32 claimed · ○ 18 open
Prefer a person? founders@freshwraps.co
download the pitch deck (pdf)